SEO report of smarties.co.uk
Redirected to www.nestle.co.uk/brands/chocolate_and_confectionery/chocolate/smarties
Smarties
www.nestle.co.uk/brands/chocolate_and_confectionery/chocolate/smarties
Smarties
Tasks
- Avoid using deprecated HTML tags.
- Implement the viewport meta tag.
SEO
URL
Domain : www.nestle.co.uk/brands/chocolate_and_confectionery/chocolate/smarties
Character length : 70
Title
Smarties
Description
Smarties
Keywords (meta keywords)
Smarties, Chocolate, Confectionery
Error! Using “meta keywords” is meaningless in a while.
Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol
Good! The OG (Open Graph) protocol is set on this website.
title: Smarties
description: Smarties
type: website
site_name: http://www.nestle.co.uk
Dublin Core
Dublin Core is not used
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
- http://www.nestle.co.uk/brands/chocolate_and_confectionery ("Chocolate & Confectionery")
- http://www.nestle.co.uk/brands/chocolate_and_confectionery/chocolate ("Chocolate")
- http://www.nestle.co.uk/brands/chocolate_and_confectionery/chocolate ("Aero")
- http://www.nestle.co.uk/.. /animalbar ("Animal Bar")
- http://www.nestle.co.uk/.. /caramac ("Caramac")
- http://www.nestle.co.uk/.. /crunch ("Crunch")
- http://www.nestle.co.uk/.. /lionbar ("Lion")
- http://www.nestle.co.uk/.. /milkybar ("Milkybar")
- http://www.nestle.co.uk/.. /munchies ("Munchies")
- http://www.nestle.co.uk/.. /rolo ("Rolo")
- http://www.nestle.co.uk/.. /smarties ("Smarties")
- http://www.nestle.co.uk/.. /walnutwhip ("Walnut Whip")
- http://www.nestle.co.uk/.. /yorkie ("Yorkie")
- http://www.nestle.co.uk/brands/chocolate_and_confectionery/biscuit ("Biscuit")
- http://www.nestle.co.uk/.. /blueriband ("Blue Riband")
- http://www.nestle.co.uk/.. /breakaway ("Breakaway")
- http://www.nestle.co.uk/.. /drifter ("Drifter")
- http://www.nestle.co.uk/brands/chocolate_and_confectionery/biscuit ("Kit Kat")
- http://www.nestle.co.uk/.. /toffeecrisp ("Toffee Crisp")
- http://www.nestle.co.uk/.. /yorkie ("Yorkie")
- http://www.nestle.co.uk/brands/chocolate_and_confectionery/boxed ("Boxed")
- http://www.nestle.co.uk/brands/chocolate_and_confectionery/boxed ("After Eight")
- http://www.nestle.co.uk/.. /blackmagic ("Black Magic")
- http://www.nestle.co.uk/.. /dairybox ("Dairy Box")
- http://www.nestle.co.uk/.. /qualitystreet ("Quality Street")
- http://www.nestle.co.uk/brands/chocolate_and_confectionery/rowntree ("Rowntree's")
- http://www.nestle.co.uk/brands/chocolate_and_confectionery ("Chocolate and Confectionery")
- Expand
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!
Social
Social Engagement
No info found.
Content
Doctype
HTML 5
Encoding
Error! The character encoding setting is missing!
Language
We have found the language localisation: ”en”.
Title
Smarties
Character length : 8
Improve! The website address (title) should be between 10 and 70 characters in length.
Character length : 8
Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 14%
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 1 | 0 | 1 | 0 | 0 | 0 |
Heading structure in the source code
- <H1> Smarties
- <H3> Video
Word cloud
- nestlé21
- news8
- smarties8
- nescafé7
- chocolate6
- health6
- history5
- nutrition5
- wellness4
- blend4
- brands4
- food3
- gold3
- dairy3
- dolce3
- orange3
- confectionery3
- cereals3
- water3
- home3
- skip3
- original2
- press2
- report2
- compliance2
- gusto2
- sharing2
- flavours2
- coffee2
- black2
- eight2
- special2
- quality2
- people2
- email2
- drinks2
- productivity2
- petcare2
- boxed2
- colours2
- available2
- purina2
- tube2
- bag2
- needs2
- professional2
- concerns2
- ask2
- products2
- decaff2
- country2
- yorkie2
- change2
- ireland2
- careers2
- innovation2
- breakfast2
- life2
- bottled2
- blue2
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| nestlé | |||
| news | |||
| smarties | |||
| nescafé | |||
| chocolate | |||
| health |
Two Word cloud
- professional purina2
- confectionery chocolate2
- ask nestlé2
- bottled water2
- smarties are2
- dairy products2
Three Word cloud
- news and history nestlé3
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 8 images on this web page.
Good! Every image has an alternative text attributes set on this website.
Good! Every image has an alternative text attributes set on this website.
Readability
Flesch–Kincaid Grade Level
6.00
Flesch Reading Ease
57.00
Coleman Liau Index
12.00
Automated Readability Index (ARI)
5.10
Dale–Chall Readability
7.90
SMOG Index
7.40
Spache Readibility
5.00
Number of letters
2613
Number of words
489
Number of sentences
178
Average words per sentences
3
Number of syllables
850
Syllables in words
860
Average syllables in words
1.74
Number of words in first three syllables
93
Percentage of word / syllables
19.02
Words not in Dale-Chall easy-word list
241
Words not in Spache easy-word list
176
Technologies
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!
Speed test – Javascript
Javascript
Error! Too many javascript files found which slows down the page load on the website.
- http://www.nestle.co.uk/static-engine/js/jquery-1.11.3.min.js
- http://www.nestle.co.uk/static-engine/js/jquery-migrate-1.4.0.js
- http://www.nestle.co.uk/skin-engine-shared/NCorp/js/modernizr.min.js
- http://www.nestle.co.uk/skin-engine-shared/NCorp/js/jquery.cycle2.min.js
- http://www.nestle.co.uk/skin-engine-shared/NCorp/js/jquery.cycle2.carousel.min.js
- http://www.nestle.co.uk/skin-engine-shared/NCorp/js/owl.carousel.min.js
- http://www.nestle.co.uk/skin-engine-shared/NCorp/js/shortcut.min.js
- http://www.nestle.co.uk/staticlocal/analytics.js
- http://www.nestle.co.uk/skin-engine-shared/NCorp/js/select2.min.js
- https://apps.nestle.com/cookiecompliance/scripts/uk/priorconsent/nestle.co.uk.js
- http://www.nestle.co.uk/skin-engine-shared/NCorp/js/jquery.reveal.min.js
- http://www.nestle.co.uk/skin-engine-shared/NCorp/js/behavior-design.min.js
- http://www.nestle.co.uk/skin-engine-shared/NCorp/js/nestlecorporate.min.js
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.
Speed test – CSS
CSS
Error! Too many CSS files detected that slows down the page load.
- http://www.nestle.co.uk/skin-engine-shared/NCorp/css/select2.min.css
- http://www.nestle.co.uk/skin-engine-shared/NCorp/css/nestle-commun.min.css
- http://www.nestle.co.uk/skin-engine-shared/NCorp/css/nestle-migration.min.css
- http://www.nestle.co.uk/skin-engine-shared/NCorp/css/nestle-widgets.min.css
- http://www.nestle.co.uk/skin-engine-shared/NCorp/css/nestle-corporate.min.css
- http://www.nestle.co.uk/skin-engine-shared/NCorp/css/TableLayout.min.css
- http://www.nestle.co.uk/skin-engine-shared/NCorp/css/print.min.css
- http://www.nestle.co.uk/skin-engine-shared/NCorp/css/owl.carousel.min.css
- http://www.nestle.co.uk/Style%20Library/IE7brandsCSSdesignFix.css
- http://www.nestle.co.uk/Style%20Library/brandsCSSdesignFix.css
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.
Speed test – Compression
Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.
Speed test – Browser cache
Browser cache
The browser cache is set correctly for all elements.
Speed test – Images
File size of all images combined
0.00
Image optimisation
All images are optimized.
Links
We found a total of 139 different links.
Internal links: 129
External links: 10
Internal links: 129
External links: 10
External links:
Internal links:
Website security
IP
149.126.77.176
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.
Sites on same ip
Icons
Favicon
Good! The website uses favicon.
Typos
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